The British public seem to love dancing. Or, at least, watching other people dance.

Whether it’s BBC One’s Strictly Come Dancing or ITV’s Dancing On Ice, there’s been no shortage of TV dance competitions in recent years.

So how does The Greatest Dancer – which is co-produced by Simon Cowell’s company Syco Entertainment – differ from the existing ones?

“It’s about people, it’s not about celebrity,” says Cheryl, the pop star who serves as one of the dance captains on the series.

“Both the shows you mention that are on prime time TV are brilliant, but they’re based around celebrities.

“This is normal people with real talent having an opportunity to shine, and I think that’s amazing.”

The Greatest Dancer sees members of the public perform in front of a giant mirror in a mock dance studio.

Unlike the Latin and ballroom confines of Strictly, contestants can perform whatever style of dance they like – and can do so alone, in duos or in groups.

The audience have voting keypads and if 75% or more enjoy a dance, the mirrors lift and the dance captains (judges, in other words) are revealed.

The trio – Cheryl, Strictly star Oti Mabuse and Glee actor Matthew Morrison – then give their critiques.

The eventual winners will take home £50,000 as well as the chance to perform on the next series of Strictly Come Dancing.

As a format, it has elements of both Britain’s Got Talent and The Voice – two other shows in the crowded TV talent marketplace.

Is this show different enough to stand out?

“Personally, I don’t think viewers are crying out for yet another competitive talent show,” Frances Taylor of The Radio Times tells BBC News.

“Dancing is a well-worn path that has been trampled by many a TV commissioner over the years.

The trio – Cheryl, Strictly star Oti Mabuse and Glee actor Matthew Morrison – then give their critiques.

The eventual winners will take home £50,000 as well as the chance to perform on the next series of Strictly Come Dancing.

As a format, it has elements of both Britain’s Got Talent and The Voice – two other shows in the crowded TV talent marketplace.

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