Many people in advertising and marketing look to the past as the peak of advertising creativity. Consider the popularity of Mad Men and nostalgia-driven books about the heady days of advertising in the 1960s.Few realise it but the golden age of advertising is NOW. We are entering a thrilling period of innovation, creativity, reach, and relevance in advertising that will be remembered and reflected upon for decades to come. Technology, data, and consumers’ innate calling to share and collaborate make it possible for savvy marketers and media companies to create com content that drives sales and brand engagement.[…]In a spirited panel discussion, Paul Caine Executive Vice-President and Chief Revenue Officer at Time Inc., and Jacki Kelly, Global CEO, UM, alongside Matthew Morrison, star of Glee, share, for the first time, ways they are using consumer insights and corporate partnerships to help create engaging content that clicks with key influencers.Location: Theatre Debussy – CannesDate: Tuesday 19 JuneTime: 15:30 – 16:15Source

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